Customer Satisfaction

Servicing is holding the baton in emerging economies and so is the competition to provide better service.Since the advent of Industrial revolution there has been a sharp decrease in manufacturing and more hike in providing services on the manufactured products.The positive side is the 360 degree view of this revolution where "Helping someone" is more better than an designing and developing a product.The result is less inputs and more revenue.

Much competition have risen in few years and  tremors can be felt in the emerging nation.On one side the customer are getting more option and better services whereas on the other side this nature is reducing the manufacturing and product development space.Big IT giants are outsourcing there operation to the Middle tier and rising companies in order to increase there profit margin and also to focus there business to mainstream development and other revenue driven areas.

Upon analysis of this strategic moves ,it is clearly seen that much space is created for these mid level companies .As these so called Service providers are leaving no ground untouched in operation section and providing better services to there client.The biggest obstacles for these Service providers is the measurement of the services they provide to the client.Question like are these client really satisfied to a level is always revolving around these companies. Measurement parameters like survey and feedback mechanism has helped these companies to improve there service but expectation never stops and so are these BIG giants.Client satisfaction is the next big buzzword among these service companies who works 24*7 in order to bring the best on the table.Satisfaction is just like giving more than the desire and so is applied with these service provider.The companies are trying to put the best foot forward and understand there customer intention more and more.What should this be called?Measuring customers intention who sits far away in Silicon is pretty much difficult and more difficult to say NO. 

Data analytics have always been fruitful in providing the niche analysis in data but do Intention analytics which have not step its foots.In driving the customer satisfaction,companies have been working to understand clients.Looks like i would not be shocked  if in few years the customers will be tracked down by there emotions. so that what i call Emotional analytics.